Banner (or media) ads in Russia are often being undeservedly ingnored by bloggers as well as advertisers. Honestly, do you see pages with paid media ads at least regulary? Don’t only be confused by those free banners of online-stores placed to receive free clothes.
But I believe that problem is not in being undeservedly ignored but in lack of knowledge about this type of advertising. Bloggers just don’t know what and how to sell:) Of course, we are not living in an ideal world, where one post is enough to become a pro in banner marketing, but let’s try to find out the basics, ok?